Launching a startup is exhilarating, but even great ideas can fizzle out if they don’t address the right market needs. Among the many business buzzwords, few are as essential — or misunderstood — as product-market fit. What is Product-Market Fit? Product-market fit occurs when your product satisfies a strong market demand. It's that sweet spot where customers are buying, using, and recommending your product — not just because they have to, but because they want to. Marc Andreessen, who coined the term, describes it as: > “Being in a good market with a product that can satisfy that market.” Why Product-Market Fit Matters Accelerates Growth: Companies that achieve produ ...